Favourite Music Video And Why (Duke Dumont - Need U 100%) - By Cameron

My favourite music video as presented above is 'Need U 100%' by Duke Dumont. The reason I have chosen this as my favourte music video is due to its odd but followable narrative. The fact that the narrative of this video is different to anything else I have seen in any other muisic video interests me as its almost abstract but at the same time has meaning. The narrative of the video involves a man who has an old styled casset player lodged inside his stomache to which he cant get it out.

This causes music to play out of it which in the video is the actual song. This causes members of the public to spontaneously begin to dance next to him without any control. At the same time it is seen that the character doesnt enjoy this and becomes quite depressed and upset at the fact that people only show him this attention because of the music that plays out of the casset player lodged inside him.

The video ends with the character being taken to hospital and having the casset player taken out of him, which is then abruptly turnt off which stops the music. The other characters in the video then abruptly stop and resume what they are doing, no longer dancing uncontrollably.

As briefly explained here, the narrative is unusual and abstract which is why I like it, but at the same time it isnt comletely for comedic purpose as the narrative has some story and emotion to it as the character becomes upset due to the casset player being lodged inside him, hence why this is my favourite video.