Evaluation Question 4 - By Cameron

Evaluation Question 3 - By Cameron

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Evaluation Question 2 - By Cameron

Evaluation Question 1 - By Cameron

Heads Will Roll (A-Trak Remix) A2 Music Video - By Cameron, Charlie, Shondelle, Lauren

Website Analysis - By Cameron/Charlie

Pictures Taken During Filming (Production Stage) - By Charlie

This particular post doesn't really hold much significance apart from the fact it highlights some of the locations in which we filmed in. However it does show how these locations would have successfully linked to the conventions of pop genre when we produced our music video due to the fact that many of the pictures depict characters having fun at house parties. As well as the bright lights and vibrant colours of central London, carrying possible clubbing connotations, once again conforming explicitly to the typical conventions of pop genre.

Explanation For FINAL Digi Pak Changes - By Cameron

This allowed me to recognise the previous flaws in which I had made when producing the DigiPak product, meaning it would deter me from reverting back to any of these flaws again. It further shows the development of my creativity skills over the entire course of the production of the DigiPak, due to the specific changes I personally carried out in order to fulfill the target audiences entertainment needs more successfully. Additionally to this, I recognised how the conventions of the final DigiPak design had to conform to the conventions of pop, also seen on the website in order to sustain a similar house style throughout all three products with the use of bright vibrant colours etc.

DigiPak Insert - By Cameron

After the production of the front, disk and back cover of the DigiPak, it was decided that an insert should also be produced to accompany the various existing covers created for the DigiPak, to further emphasise its purpose and to increase entertainment for the target audience. The insert consists of 5 pages which the target audience of teens to adults would be able to freely navigate, actively consuming this product. The insert had to also conform to the conventions of pop genre in order to link to the rest of the DigiPak, as well as the Website and Music Video. 

Therefore the use of orange as a bright vibrant colour was used, as pop genre music videos are commonly associated with vibrancy in order to provoke a positive emotional response from the viewer. Similarly, the use of the bright colours within the insert have this same effect on thr audience, which causes an increase in interest, provoking them to want to find out more about the product by listening to and watching the music video. Additionally, the use of the about page and group page acts as a way to open up to the audience, sharing aspects of their personal lives in order to appear as being a trustworthy group to aspire to. This trust due to the invitation into the groups personal lives further provokes interest from the target audience influencing them to further view the product.

 It also establishes a relationship between the group and target audience, meaning that the audiences trust is increased further, provoking them into viewing not only the DigiPak, but the Mission 808 brand as a whole. The use of the group and about page also highlights to the audience who the main stars of the product are. This creates star identity relating to Richard Dyers star theory in that the product constructs the star through presentation. In this case the characters are presented clearly on pne page with pictures of their faces, as well as descriptions regarding their ages, and some of their interests, suggesting that they are the main stars of Mission 808, and the main focus of the music video. This also makes it easier for the audience to idolise the stars as they are aware that these characters have a bigger significance than any of the other people seen throughout the music video. The pictures on the last two pages also act as a way of inviting the audience in to share the personal experiences of the group, as the pictures depict the fun times they have had as well as some examples of the ways they shot the music video. 

This not only establishes a relationship with the audience as previously mentioned, but also conforms to the conventions of pop genre, as many of the pictures depict parties and having fun, which our music video solely revolves around. But it also relates to the idea of being happy and having fun which is a key convention of many pop genre videos, depicting people having fun in order to provoke a positive perhaps euphoric emotional response from the audience. Finally, the insert as whole which collaborates with the rest of the DigiPak as well as the Website and Music Video, establishes brand awareness to the audience, as the conventions of pop genre which it specifically relates to link very closely to that of the DigiPak and Music video. For example the text is similar to the website, as well as the use of bright orange as its main colour which is also similar to the website and music video as bright colours are used as one of the more common conventions of pop in which they all conform to. 

Due to the similar bright colours, positive emotional response provoking imagery, and text type seen throughout the insert in collaboration with the DigiPak, the Website and Music video, allows the audience to recognise the brand and relate their positive experiences from consuming the products, with the Mission 808 brand. 

FINAL DigiPak - By Cameron

Front Cover:

 

 

 Insert:

 

 

 Disk Cover:

 

 

 Back Cover: