Website Market Genre Research - By Cameron

This post was useful to me as it allowed me to extend my knowledge and understanding of pop genre as a whole, but in particular the dance sub genre of it in which our products including our website were going to conform to. Due to this it allowed me to understand particular conventions associated with dance pop genre and influenced me to incorporate these into our own website during its production. Furthermore it allowed me to recognise the age range in which dance pop genre is typically associated and targeted towards, allowing me to understand how to incorporate the conventions of dance pop genre into the website in order to successfully apply to the target audience.

Treatment For DigiPak - By Shondelle

Treatment for Digipak – Mission 808: Heads Will Roll:

Initial Idea:

The initial idea for our digipak is similar to the website, we want to keep the theme of bright lights and the party scene which is highlighted throughout our video, in our digipak as well. In order to keep this theme alive in our digipak, we are going to use more unusual, colourful effects for our front cover, such as the Andy Warhol effect, by splitting it into four section, with a face of the band in each of the four sections, to make this more colourful and interesting we are going to replace all the natural colours with bright, neon colours in order to give it a ‘pop-art’ effect. We decided on this through much research on different artistry styles and interesting images that we could incorporate into our own piece of art. The text used on the album cover will be a sort of script writing text, to give it more of an edge, and an unusual look to it. We decided on this style, in order to stand out from other albums in stores, so that when people are browsing through the music isle of a supermarket or digital store, this album will catch their eye before any other. The back cover of the digipak will just remain black, with the track listing and copyright rules in white text that matches the front text style. We have decided on this as it contrasts the front cover, and gives a slight difference to the rest of the theme, so that it’s not too loud or over bearing.

Finally, the insert within the digipak, will have the same front cover as the front album cover, and a picture of the band together on the back. Inside we will include:

• Information on each track, when and where it was recorded, who wrote the song and produced the music.
• Images and snap shots of each track being made and produced.
• Images of behind the scenes when creating the videos.
• Lyrics to the two most popular songs ‘Heads Will Roll’ and ‘Crash’.
• A list of people responsible for producing and writing the songs.
• Copyright details.

Treatment For Website - By Shondelle

Treatment for Website – Mission 808: Heads Will Roll:

Initial Idea:

The initial idea for our website is to create an illusion of bright lights and the party scene, by using bright, neon colours against a black background so that they stand out against everything else. We decided on this idea through our video, as we are focusing largely on technical aspects such as natural bright lights, and artificial colourful lighting, so we thought we would follow this idea through to the website, in order to keep the theme of youth culture and night life alive throughout all of our work. The font used is to be bold and, again, stand out from everything else, not only because it fits in with our theme, but so that people are constantly reminded of the name of the band, so it stays in their mind and sticks out above everything else and when they leave the site, they will remember what it’s called. On our website we will include information about:        

 

 

• The band, e.g how/when they started out, who they are signed by etc.

• Tour dates, when/where they will be touring and links to ticket websites.

• Information on all their albums and song.

• Behind the scenes action e.g. making the videos and songs in studio.

• A gallery, including videos and behind the scenes and snap shots of their most popular videos, and also some insight into their everyday lives, to make the audience feel as if they have a personal relationship with the band.

We gained some inspiration for our website, from other celebrities website’s such as Ellie Goulding, who also used the feature of having pictures of her everyday life in order to connect with her audience, and make them feel as if they are a part of her life also, so we are deciding to use this idea for our own website. Other celebrities such as David Guetta have a live twitter feed on their website, which also is a very effective idea as it will direct the audience over to twitter which not only will gain more followers for the artist, but is advertising the social networking website itself also, and introduces it to other people that may not have twitter and will therefore persuade them to get twitter, as one of their favourite artists uses it, so this will be another feature used on our website. 

Final DigiPak Design - By Cameron

     

(NOTE: This did not become the final DigiPak design due to a number of flaws and how unsuccessfully the product conformed to the conventions of pop genre. However I did try to justify this first DigiPak draft, therefore it acts as the basis for improvements which I eventually made. It highlights the development of my knowledge and understanding of the conventions of pop in relation to the DigiPak.)