Considering the theme of the product as a whole is a dance pop theme, we thought the choice of colours should stand out and be noticeable, as it compliments the idea of dancing and having fun, being lively and vibrant. Due to this we decided the colours of this logo should be black and white as these two colours contrast each other but add the effect of standing out to the audience, therefore making the logo a noticeable factor which will eventually be implemented onto our DigiPak and website. The abstract shape we have given the logo also gives the product as a whole a more modern twist, once again relating to the dance pop genre theme, as clubbing and partying is more commonly associated with modern times. It also fits the genre due to the song which is a modern dance song itself.
Overall this logo which we have created using Adobe Fireworks serves the purpose of attracting the audience to the product due to its unique shape and colour scheme as it stands out to the target audience.
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